Mortgage Marketing Guide

Mortgage Marketing Guide

As with any business, marketing is an important component to success. Different mortgage professionals specialize in specific tasks. Mortgage brokers work as an intermediate part between a borrower and lender and mortgage processors handle and process all the proper paperwork. Every mortgage broker must deal with the challenge of attracting potential borrowers of mortgage loans. But a mortgage broker may not have the best marketing strategy in order to maximized mortgage leads. That's where specialization comes into play, and brokers must some kind of mortgage marketing guide. The best solution is to buy the services of a marketing company that have effective methods of generating mortgage leads.

 

Direct mail marketing is one common marketing method for mortgage professionals. Direct mail marketing is a proven and effective way of spreading the message and eventually generating leads. As the name implies, a direct mail service is any company that has support for some aspect of direct mail. These companies differ based on the types of services they offer. For example, some direct mail services specialize in digital postcard printing / mailing, while others offer everything from postcards to more complex direct mail packages. When researching direct mail services, you should start by making a list of the kinds of direct mail service you will need. That way, you can narrow down your search to those companies who provide the types of services you are looking for. After all, there's no point in asking about secondary factors like pricing and customer support if the direct mail service doesn't have what you are looking for. Some typical services offered by direct mail marketing companies include Planning and strategy, Copywriting support Design support, Mailing list rental, Mailing list certification, Digital printing Offset, printing Variable data printing (VDP), Folding / scoring / finishing Mailing services.

 

Before contacting a direct mail company, a mortgage broker should have some basic ideas and strategies about things such as design. Once you have a general idea, the marketing company will facilitate the whole process.

 

Today, many marketing companies offer online postcard printing. You can design and create your mortgage postcards through the printing company's website and have them do all the necessary work of printing, sorting, cutting, and mailing. So here is a mortgage marketing guide using online postcard printing, an innovative process that's sure to give you an edge.

 

You can choose a basic postcard design and customize it with a message, photos, etc. You browse through the postcard company's website to find a "design template" that will suit her needs. A basic postcard template allows a custom headline, uploading photos, and create a message for the front and back of the postcard.

 

Obviously, you do not want to print and mail the postcard template as-is. So you the postcard company's online design tools to add a headline, main image, and supporting message. This is referred to as a custom postcard printing process. You do the same for the address-side of the postcard, leaving the address area blank as instructed by the design template.

 

Once the postcard's design has been finalized, you will usually be presented with some form of proof. In the case of online postcard printers, this is often done through an online PDF or JPEG image of the final design, to show a preview of how it will look. After approving the preview, you move on to the next steps.

 

Online postcard printing companies usually offer more than one way to apply a mailing list. In most cases, you can either upload your own mailing list (in an approved format) or you can get a list online through the postcard printing company's website. Many postcard companies partner with data services like InfoUSA for this reason. For example, let's say you uploaded a list previously and saved it to your account on the company's website. In this case, you select the mailing list you want to use and move on with the process.

 

Printing options vary from company to company, but most of them offer some form of upgrade options with regard to color, paper / card stock, glossy coatings, etc. For example, you can a glossy card stock with full-color on both sides. This will give the postcard a more professional appearance and help it "pop" upon being removed from the mailbox.

 

Most postcard printing companies offer more than one mailing option. For example, you can mail by Standard Mail for a lower rate, or you can upgrade to First Class for quicker delivery with return service. Other postcard mailing options exist as well, for a higher price of course.

 

You have created your very own postcard design online, approved the proof, selected a mailing list, and chosen a few printing upgrades. Now you are ready to place the order. As with any online ordering process, this usually involves a review page that will show the quantity of postcards to be mailed, printing options, postage / mailing options, and a total cost for the order. You click submit and your order has been placed. On the postcard printing company's end, they will now merge the design with the mailing list (using variable data technology), send the merged artwork / address file to the printer, produce the postcards on the chosen paper, cut them, sort them, and take them to the post office for delivery. And that's all there is to creating and ordering direct mail postcards.

 

Another good and common method of mortgage marketing is through seminars. Besides a good presentation, mortgage professionals can hand out to the audience a variety of marketing materials such as business cards, postcards, brochures, etc. Another innovative marketing tool for mortgage brokers is a customized interactive CD, which is a perfect give away at Seminars, or to your local Realtor, who may then pass it to their clients. A custom CD typically includes your phone number, email link, and if you have one, your web link, just one click away from potential mortgage borrowers each time they use the CD. A custom CD features packed, easy to use, software tools to help your potential clients tackle the mortgage process from start to finish - and it will even help guide them through the steps of buying a home. There are many online companies that sell custom CD services, so mortgage brokers should find a good deal and take advantage of it.